Our model takes in video and identifies all of the products visible within that content while also providing comparable items at varying price points from other stores
Diddo Dashboard Shows Clients All Products On Screen
We provide a user-friendly dashboard of what goods and services will be sold that also serves as an internal approval service before reaching the end consumer
Compatible With Any UX/UI
We work with our early clients to create custom UX/UI to enable shopping opportunities before, during, or after the content being displayed to suit their specific needs
Native Checkout Anywhere
Diddo is connected to all e-commerce platforms, allowing viewers to purchase products directly from the video platform they are watching their content providing for a frictionless e-commerce experience (Shopify, Amazon Stores, Woo Commerce, etc.) with no QR codes required
Easy API Integration
Easy and intuitive API integration for content providers/video platforms to provide end to end capabilities ranging from product identification all the way to e-commerce checkout and fulfillment
Massive New Revenue Opportunities For No/Minimal Cost
Diddo's model unlocks massive new revenue streams for content providers, platforms, and streamers while also providing brands with new opportunities for product advertising and discovery
For Streamers
New Streams of Revenue & Increased Engagement
Opportunities for entirely new streams of revenue by offering a native shopping experience within the content allowing users to buy products directly from their favorite shows and movies.
For Brands
New Ways to Engage and Advertise
Brands have new channels of advertising, discovery, and sales by displaying their products that appear on screen or as alternatives at varying price points.
For Infrastructure Providers
New Tools for Existing and Future Customers
A simple API makes it easy for infrastructure providers to offer our product to their small or large customers among their existing suite of services, unlocking a new revenue stream.
Shoppable Video in the News
"In 2021, $37 billion in goods and services were purchased through social-commerce channels. By 2025, that figure is expected to swell to nearly $80 billion, or 5 percent of total US e-commerce. Globally, the social-commerce market is expected to grow to more than $2 trillion by 2025." -- McKinsey & Co.
"Half of CTV users wish all TV ads had a shoppable component, according to a streaming survey recently released by LG Ad Solutions. Yet despite this observed appetite, [...] exposure of the emerging format should be a key focus, as shoppable TV remains a nascent business area." -- Aluma Insights Senior Analyst Douglas Montgomery
"My prediction is that with three to five years, shopping from television will be a ubiquitous experience." -- Evan Moore, SVP of Commerce Partnerships at NBCUniversal
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Contact us.
Feel free to reach out and learn more, schedule a demo, or see how Diddo can empower your platform!
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